Values being
created
"Any fool can paint a picture, but it takes a
wise man to be able to sell it."
–
Samuel Butler
"It is our job to make women unhappy with what
they have."
– B. Earl Puckett
Targeted market
"Advertising has us chasing cars and clothes,
working jobs we hate so we can buy shit we don't need."
–
Chuck Palahniuk
Brief history
"Don't tell my mother I work in an advertising
agency; she thinks I play piano in a whorehouse."
–
Jacques Seguela
Milestones completed and future plans
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– ...
"..."
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Product
"What is the difference between unethical and
ethical advertising? Unethical advertising uses falsehoods to deceive the
public; ethical advertising uses truth to deceive the public."
– Vilhjalmur Stefansson
Operational plan
"Doing business without advertising is like
'winking' at a girl in the dark. You know what you are doing, but no one else
does."
–
Walter Seward
Development risk
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Risk management strategy
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Growth risk
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Risk management strategy
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Other risks
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Risk management strategy
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Analysis
"In marketing there are those who satisfy
needs and those who create wants."
–
Juan Carlos Castillo
Competition
"..."
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Marketing strategy
"Talk to a man about himself and he will
listen for hours." –
Benjamin Disraeli
Funds Required and Uses
"..."
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Financial Projections
"You can never get enough of what you don't need to make you happy." –
Eric Hoffer
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How To Succeed In
