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Despite the growing importance of the
global emerging market (GEM) for the world's business, economies and
politics, it has received a relatively scant amount of academic
attention in business and economics courses. This textbook is the first
to focus on the GEM and its strategic and economic characteristics.
The Global Emerging Market: Strategic Management and Economics
describes the fundamental economic base and trends of the global
marketplace (GMP) as well as business and management development for the
conditions of emerging-market countries (EMCs).
Focusing on the formation a strategic
mindset and the decision-making process, it explains how to analyze the
basic economic and the global order, especially in times of crisis. This
textbook also explains how to classify countries related to this new
market of tremendous opportunities. Furthermore, the book includes
recommendations on how to develop entry and exit
strategies
for the GEM, work in it, and create efficient management systems.
Sample
chapters from the book:
The Strategist's 15 Rules
Strategic Motivation System
Features of the book
include:
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Extensive tables, charts, and
graphs illustrating the strategic considerations of the GMP and the
GEM
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End-of-chapter study questions
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Practical examples based on the
author's involvement in the development of the GEM, from both sides
of the international transactions
This academic textbook is the ideal
guide for current
business leaders
and students on how to make strategic, symmetric, and asymmetric
time-sensitive decisions related to the GEM
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