What is Your
Competitive Disruption Strategy?
Competitive Strategies: 2 Types
3
Strategies of Market Leaders
The principles of competitive
disruption
can help you create temporary
competitive advantage by combining a vision of
disruption with the
capabilities necessary for disruption, and by obtaining advantage
through tactics. "A vision for disruption might be based on identifying ways
in which
customer satisfaction can
be improved, and by understanding the
opportunities available through changes in technology and lifestyle. The
two fundamental capabilities necessary to create disruption are
speed and
surprise.
Entrepreneurial Leader: 4 Specific Attributes
Finally, competitive disruption should be delivered by
constantly
changing the rules of the game, using
market
communication to attract customers or
confuse
competitors, as well as using several weapons simultaneously, e.g.
launching a
new, improved product
at a lower price," says Peter Skat-Rørdam, the author of Changing
Strategic Direction.
5 Competitive
Strategy Questions
