|
Rule 1 |
Strategists can never rely on common sense alone. |
|
Rule 2 |
The
majority is very often strategically wrong. |
|
Rule 3 |
Strategically, the present is already the past. |
|
Rule
4 |
The
strategist must learn from history. |
|
Rule
5 |
Nothing lasts forever. |
|
Rule
6 |
Inertia is the strategist's greatest adversary. |
|
Rule
7 |
Strategists should not fail into predictable patterns. |
|
Rule
8 |
A
successful strategy cannot be dishonest. |
|
Rule
9 |
Strategists must make
systems out of chaos. |
|
Rule
10 |
An
asymmetric strategic response is more efficient than a
symmetric one. |
|
Rule
11 |
The
strategist must always be an
optimist. |
|
Rule
12 |
Always overestimate the
competitor. |
|
Rule
13 |
Innovation
can provide huge
strategic advantage. |
|
Rule
14 |
The
strategist should optimize limited
resources, using time as the determining factor. |
|
Rule
15 |
Strategists must figure out
what their clients need,
not what their clients want. |
